Enhancing Mail & Guardian's Digital User Subscriptions

Publish Date

5 September 2023

Location

South Africa

Client

Mail & Guardian

Strategy

Consulting and Development

Implementation & Results

DigiHut’s implementation strategy focused on delivering tangible results while minimising disruption to Mail & Guardian’s operations. The migration process was meticulously planned and executed, with thorough testing to ensure the integrity of user data. New membership packages were designed and implemented to offer users greater flexibility and value. Enhanced reporting features were integrated to provide Mail & Guardian with actionable insights to inform strategic decision-making.

The collaboration between DigiHut and Mail & Guardian yielded significant results:

Streamlined subscription management: The migration to WooCommerce Subscription and Membership provided Mail & Guardian with a more flexible and scalable platform for managing digital user subscriptions.
Improved user experience: The introduction of new membership packages enhanced the value proposition for users, resulting in increased subscriber retention and satisfaction.
Enhanced reporting capabilities: Mail & Guardian gained access to comprehensive reporting tools, allowing them to analyse user behaviour, track subscription performance, and make data-driven decisions to optimise their digital subscription offerings.

What We Do

Introduction

DigiHut, a digital solutions provider specializing in subscription management services, collaborated with Mail & Guardian to enhance their digital user subscription platform. This partnership aimed to streamline subscription management, improve user experience, and boost revenue generation through effective membership packages and enhanced reporting capabilities.

Problem Statement

Mail & Guardian faced challenges in managing their digital user subscriptions efficiently. Their existing platform, powered by Paid Membership Pro, lacked the flexibility and features required to meet the evolving needs of their user base. The absence of comprehensive reporting tools also hindered their ability to analyse user behaviour and optimise subscription offerings.

Approach

DigiHut’s team collaborated closely with Mail & Guardian to devise a comprehensive solution. The migration of user lists from Paid Membership Pro to WooCommerce Subscription and Membership was executed seamlessly, ensuring data integrity and continuity for existing subscribers. DigiHut also worked to set up new membership packages tailored to the diverse needs of Mail & Guardian’s user base. Additionally, the team focused on enhancing reporting capabilities to provide Mail & Guardian with valuable insights into user engagement and subscription trends.