Development Of Friedman & Cohen's eCommerce Website

Publish Date

16 April 2023

Location

South Africa

Client

Friedman & Cohen

Strategy

Web Development, UI, UX

Implementation & Results

DigiHut implemented a comprehensive e-commerce solution for Friedman & Cohen, focusing on creating a seamless shopping experience for customers. The website was designed with a modern and mobile-responsive layout to ensure compatibility across all devices. Product pages were optimized for showcasing Friedman & Cohen’s product collections, with high-quality images and detailed descriptions. Secure payment gateways were integrated to facilitate smooth and secure transactions for customers.

The collaboration between DigiHut and Friedman & Cohen produced significant results:

Expanded market reach: The new e-commerce website provided Friedman & Cohen with a bigger platform to showcase their product collections and reach a wider audience of shopping enthusiasts.
Increased online sales: The user-friendly design and seamless checkout process encouraged visitors to make purchases directly from Friedman & Cohen’s website, resulting in a significant increase in online sales revenue.
Enhanced brand visibility: The visually appealing design and intuitive navigation of the website elevated Friedman & Cohen’s brand image, positioning them as a reputable and trending retailer in the online marketplace.

What We Do

Introduction

DigiHut, a digital solutions provider specializing in e-commerce development, partnered with Friedman & Cohen, a curated department store, to develop their e-commerce website. This collaboration aimed to establish an online platform for Friedman & Cohen to showcase and sell their wide selection of products, thereby enhancing their brand visibility and driving online sales.

Problem Statement

Friedman & Cohen faced challenges in effectively reaching and engaging with their target audience online. Their existing web presence was limited, with no e-commerce functionality, making it difficult for customers to purchase their products outside of their physical store locations. Additionally, the lack of an online sales channel hindered Friedman & Cohen’s ability to capitalize on the growing trend of online shopping.

Approach

DigiHut’s team conducted an in-depth analysis of Friedman & Cohen’s business objectives, target audience, and brand identity. The development process began with the creation of a customized e-commerce strategy tailored to Friedman & Cohen’s unique needs and goals. DigiHut then designed and developed a user-friendly and visually appealing website that showcased Friedman & Cohen’s products in an engaging and intuitive manner.