Redesign Tractus Website To Optimise For Lead Generation

Redesign Website To Optimise For Lead Generation

Publish Date

14 June 2023

Location

United States

Client

Tractus

Strategy

Web Development, UI, UX

Implementation & Results

DigiHut’s implementation strategy focused on delivering a modern, visually appealing website optimized for lead generation and user experience. The reconstruction process involved redesigning the website layout to improve navigation and streamline content delivery. Clear and compelling CTAs were strategically placed throughout the site to encourage visitor engagement and capture leads. Additionally, DigiHut integrated analytics tools to track visitor behavior and optimize the site for conversion.

The collaboration between DigiHut and Tractus LMS Consultants yielded significant results:

Increased lead generation: The redesigned website effectively captured leads through strategically placed CTAs and lead capture forms, resulting in a noticeable uptick in lead volume.
Enhanced user experience: The modernized design and intuitive navigation improved the overall browsing experience for visitors, leading to increased engagement and a longer time spent on the site.
Improved brand perception: The updated website conveyed professionalism and credibility, enhancing Tractus LMS Consultants’ brand image and reputation in the industry.

What We Do

Introduction

DigiHut, a digital solutions provider specializing in website development and optimization, collaborated with Tractus LMS Consultants to reconstruct their website with the goals of lead generation and improving user experience. This partnership aimed to modernize Tractus LMS Consultants’ online presence, attract more leads, and provide visitors with an intuitive and engaging browsing experience.

Problem Statement

Tractus LMS Consultants faced challenges with their existing website, which was outdated and not optimized for lead generation. The lack of user-friendly design elements and clear call-to-action (CTA) features hindered their ability to capture leads effectively and engage visitors. Additionally, the website’s navigation was cumbersome, leading to a poor user experience.

Approach

DigiHut’s team collaborated closely with Tractus LMS Consultants to understand their business objectives and target audience. The website redesign project began with a comprehensive audit of the existing site, identifying areas for improvement in design, functionality, and lead generation capabilities. DigiHut then developed a customized strategy focusing on responsive design, intuitive navigation, and strategic placement of lead capture forms and CTAs.