Redesign Doctor Day's Website To Optimise For Lead Generation

Redesign Website To Optimise For Lead Generation

Publish Date

14 June 2023

Location

United States

Client

Doctor Day

Strategy

Web Development, UI, UX

Implementation & Results

DigiHut executed the website redesign project meticulously, ensuring every aspect met Doctor Day’s requirements. The website underwent a complete redesign, featuring a user-friendly interface and intuitive navigation to enhance the patient experience. Lead capture forms and appointment scheduling tools were strategically implemented to encourage patient engagement and facilitate lead generation. Additionally, the website was optimised for search engines to improve visibility and attract organic traffic.

The collaboration between DigiHut and Doctor Day yielded significant results:

Increased lead generation: The revamped website generated a notable increase in leads for Doctor Day, thanks to strategically placed lead capture forms and enhanced user engagement features.
Enhanced user experience: The modern design and user-friendly features of the website provided a superior experience for Doctor Day’s patients, leading to heightened satisfaction and improved retention rates.
Improved online presence: The website’s search engine optimisation efforts resulted in improved visibility and higher rankings, driving more organic traffic and potential patients to Doctor Day’s practice.

What We Do

Introduction

Doctor Day, a medical practice specializing in blood testing, partnered with DigiHut to revamp their website. The primary goal was to transform the website into a lead generation platform and improve the overall user experience for Doctor Day’s patients.

Problem Statement

Doctor Day faced challenges with their existing website in effectively generating leads and providing a seamless user experience. The outdated design and lack of user-friendly features hindered patient engagement and conversion rates. Doctor Day recognised the need for a modernised online presence to attract more patients and streamline their services.

Approach

DigiHut collaborated closely with Doctor Day to understand their unique needs and objectives. A comprehensive strategy was developed to redesign the website, focusing on lead generation and enhancing user experience. This involved redesigning the website with a modern layout, optimising it for search engines, and integrating features to facilitate lead capture and appointment scheduling.